O2 required an online presence to attract more young people into working in their retail outlets. They also wanted to demonstrate the benefits and rewards of working in store. We made an immersive 3D store in which they could explore and learn about all things O2. Leading the design and flash components, my main role was to create day in the life video’s of 4 different O2 employees as well as some of the section interfaces. I worked in conjunction with programmer John Byrne, lead designer Brad McLean and 3D artist Sean McDermott. O2 Recruitment was the winner of a Gold ICAD.
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