Unicef – Change the Future
Unicef recruited Brando to create an online campaign to encourage young people to complete a survey, which would help shape a better future for thousands of young people. The idea behind the survey is that you could change and potentially save somebody’s life.
So ‘Change the Future’ was coined. We came up with an online game to find a missing person in a cityscape to show how easy it was to find somebody, which then promoted him or her to go change somebody’s life for real.