Linotype wanted to re-inspire people’s love for the typeface Bodoni as well as increase sales of the classic font.
The concept behind ‘Life Looks Better in Bodoni’ is that some of the least palatable situations in life can be improved if recast with the magic touch of the Bodoni typefaces.
Examples of Bodoni
The 18th century typeface designed by Italian typographer Giambattista Bodoni is seen today in a wide variety of places. Most commonly in the world of fashion but also with occasional cameos in the world of music.
From my research I noticed that Bodoni is used to make things appear fashionable as well as adding a level of sophistication. I wondered if could it make anything look better so I placed the fashionable typeface alongside not so likeable things in everyday life to create a series of harmonious juxtapositions.
Creating the idea ‘Life Looks Better in Bodoni’.
The website would feature Bondoni’s famous book which the users could interact to see various words featured in beautiful typeface against the not-so-beautiful images.
We would drive traffic from the Linotype website as well as remarketing ads which targeted our design focused audience. By embedding the typeface through css we could allow our audience to flick a switch and see the story in a different way.
For fun our mobile app would allow users to take photos of their own everyday life and add some of the great Bodoni typeface to it.