Amazon Code Guru BugHunt
Helping developers with their increasingly critical workloads is at the core of Amazon CodeGuru. By building awareness and adoption of this ML-powered developer tool, we can entice developers to not only interact with the service but to engage in a worldwide effort to find and fix the most complex bugs. It’s a win-win proposition.
Amazon CodeGuru pinpoints code that needs improvement, so participants in BugHunt get an incoming signal and can react to improve code faster.
We had to create something that felt exciting and holistic with other AWS brand system elements.
AWS User Groups are vibrant, diverse communities of builders, developers, and executives who are united by their passions for cloud and technology innovation. These groups function as both central learning sources and open forums where free thinking isn’t just encouraged—it’s essential. I helped redesign for a international brand guidelines.
AWS User Groups bring people together, unifying a diverse group of people with the commonality of building on AWS.
We wanted to explore a way that groups around the world could make something that was positive and welcoming and reflective of the area or place they are located.
We wanted to make users feel at home through skylines and symbols, and what better way is to look through the landscapes that represent their region.
I wanted to minimize the colour options to keep control of the brand globally. We combined purple, the color of ambition and wisdom with white. The use of white—and white space—is essential to promote clarity and focus. Photography selections should be based around your chapter location.
AWS User Group members and leaders can share these badges on social media and in their email signatures. The badges can also be deployed across User Group promotional materials, communications, and swag.
We created a microsite/application for meet ups around the world that groups could create their own logos and kit of parts to use.
We really wanted to focus on how we generate a unique experience for User Groups at the ground level in a physical space or online.
If you're thinking of bringing an idea to life or wanting to grab a coffee (virtually too), reach out.